X has officially released the beta version of its new TV app, X TV, which aims to make the platform more focused on video content. This new app is similar to the YouTube TV app, allowing users to watch X videos on their biggest home screens.
According to reports, X has told potential video ad partners that the app will showcase trending content using advanced AI technology. In the future, the app will also support cross-device compatibility, allowing users to switch from their phones to their TVs while watching videos.
New advertising options for the TV app are expected to be available soon, but they are not ready yet.
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