TikTok recently organized a training workshop aimed at empowering small and medium-sized enterprises (SMEs). The workshop, titled #GrowWithTikTok, was held in Karachi and brought together business owners, marketers, and entrepreneurs interested in learning how to use TikTok to expand their businesses on the platform.
The day-long workshop provided participants with comprehensive training on leveraging TikTok’s unique features, connecting with the younger audience, and creatively showcasing their products and services.
Saif Mujahid, TikTok’s Head of Content Operations and Marketing in Pakistan, spoke at the event, emphasizing the importance of digital engagement for business growth.
The workshop featured expert-led sessions covering various aspects of promotion through TikTok. Participants were introduced to powerful content creation tools, best practices for audience engagement, and effective strategies for optimizing TikTok campaigns.
This initiative is part of TikTok’s broader commitment to empowering SMEs globally by providing them with the necessary tools and resources to thrive in the digital age.
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